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Royal Ascot

Royal Ascot

Royal Ascot is not just Europe's highest-class Flat race meeting, it is also one of the social and fashion highlights of the year. It therefore attracts huge interest from the racing, sports and general media.

Racenews is commissioned by Ascot Racecourse to produce six hundred copies of a comprehensive Media Guide, produced and updated in two editions prior to the meeting as well as being distributed to the visiting media at Royal Ascot.

The near-100 page guide includes a wealth of statistics including histories, past results, statistics and race entries for the racing media, as well as wider information about Ascot Racecourse geared towards more general press interest.

During Royal Ascot week, the Racenews Racecourse Service operates on all five days with five experienced journalists producing releases throughout the day, including comprehensive reports and quotes from every race, plus the latest news from the course, ranging from who will be accompanying the

Queen in the Royal Carriages to crowd figures.

The news is distributed to the several hundred journalists present, loaded onto Ascot's website throughout the day, faxed and e-mailed.

Most major racecourses now employ Racenews during their major meetings, recognising the importance of optimising coverage by helping the media as well as issuing official news through one channel.
 
At The Races

Ascot Racecourse also uses Racenews at its three-day King George VI & Queen Elizabeth Diamond Stakes Meeting in July, Blue Square Shergar Cup day in August, the three-day Festival in September and the two-day Cantor Gold Cup in December.

 

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